Geng Xianhui is a Professor and the Vice Dean of the College of Economics and Management at Nanjing Agricultural University. His research interests focus on the economics of agribusiness and agricultural marketing. with a particular focus on the industrial economy of agriculture-related sectors and the circulation management of agricultural products. Geng has made publishing over 100 papers in domestic and international journals, authoring 7 books, and leading more than 10 provincial and ministerial-level research projects.